'blended learning'?

well i didn't go to the conference but have heard about it from anne and ann and a few other folks, and it does seem as if this is a pretty limited way of interpreting what could be meant by 'blended learning' - which is itself a funny descriptor (isn't all learning 'blended' in that learning is about encounters with and across different experiences, ideas, etc etc?).  at any rate, i really got on to wonder whether other folks are meaning something more expansive and creative by this 'blended learning' tag -- ? and whether or not they do, we can/do...