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Pollan's claims about organic foods did shock me but I am still skeptical about his claims.  He has done a lot of research and I feel as though I should believe what he says but I would also like to see for myself.  The companies making these "organic products" have a lot of competition with other producers and in the end it seems as though they now view it just as a business.  Viewing it as a business makes it more about making money and hiding the truth from the consumers.  While it's not morally right, these people are just trying to make a living in a highly competitive market.  They are able to make so much money off of us consumers because we have become so hyped up on the word organic that we sometimes don't stop to think about what the word actually means.  As consumers we should not be so naive and believe everything we see on a packaging label.