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After reading this chapter, I came to the conclusion that the entire world revolves around business. It is all about competition. In a way, this fierce competition is important because it makes us strive for the best. Yet at the same time, we can get carried away and eventually go beyond what's necessary. For example, news stations such as CNN and MSNBC have aired disturbing video clips to the public. They could have chosen not to show the video, but because they feared that other stations would air it before them, they took the chance and released disturbing images. Once again, this all comes down to competitiveness and business. The food industry works in a similar way. We have always known the level of competition within the "processed foods" industry. However, who would have ever thought of the rivalry between "organic" food companies? (or should we say, "industrial organic"?.) My mother and I shop at Whole Foods from time to time, and I always believed that the organic foods sold there were harmless and completely trustworthy. Apparently not, according to Michael Pollan. I in fact do believe Pollan and the research he did about organic foods. Therefore, it scares me to think that these "organic" foods that I have been eating are not quite "organic". Looking at this from organic food companies' perspective, however, it is understandable in the sense that they are trying to produce products with the best "taste" in the fastest manner. These companies will do whatever it takes, as long as it guarantees them success. It is sad to see how corrupt this world is, and how business is everyone's top priority.