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It seems that society perceives science and the media to be completely incompatible, but as Crystal pointed out in her presentation, this is not the case. The problem could be approached by figuring out what their similarities are and building from that. Once these two fields figure out what those similarities are, they will be able to effectively communicate with society. One stop is to have journalists observe how things are done in the laboratory and then aid in writing up the analysis. This would allow scientists to organize valid experiments while allowing an outside party who is not as scientifically oriented formulate an analysis in terms which others who are also not science minded can better understand.