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 Personally, I trust Pollan as I'm reading the book, although for me that probably comes from ignorance. I didn't start out reading the book with any detailed prior knowlegde about the pollination of corn or the requirements for having an organic farm. Because I don't have any pre-established information on the topics, I trust Pollan as a legitimate source (Also, did anyone else notice the irony in his name? I just realized that now...). Additionally I think I tend to trust him more because the information he gives us sounds more like scientific fact rather than his opinion. When he does give his opinion, he makes it obvious that this isn't fact by tying in his personal life to the story.